Updated: Mar 7, 2022
There are several things that I wish I knew at the beginning of my career. The things that would fasten up the process of developing my career to the point where I am today.
I wish I knew all about the processes of developing my career as a musician, audio engineer, songwriter, mixing, mastering etc..
If I knew all the steps in this process, I think I would develop my career much faster than I did, and that’s mostly because I wanted to do it all by myself and that is because I didn't know better and not because of some other reason. I thought that that’s the standard and that this is how all other artists were doing it, but I was wrong. I remember how shocked I was when I realised how many people were involved in some artist projects whose music I like and whose parties I like to attend.
This conflict is the conflict between our artistic side and the entrepreneur side. Being an artist is one thing, but being a successful artist is a much more complicated thing. At the first point, it looks like being an artist means being able to create a piece of art, but reaching an audience and making that piece of art being successful will need an entrepreneur skill. What does that mean?
If you have an artist mindset, you will probably be comfortable in your studio having fun making music and enjoying being creative, and you will have certain rituals to boost your creativity.
You will be focused on the creation and most probably in love with that process.
On the other side, making this piece of art or music successful requires a completely different mindset, and to do it correctly, it requires a set of entrepreneurial skills.
Now, during my career, I have met so many people that have a problem when they realise artists are making money from their music. If we are 100% honest, we will understand that each of us has some expectations from our music, something that we ask in return for our work. If you watch this video the most likely is that you are an artist already, and you probably do not have anything against making money with your music right? But some of the fans and the people who listen to our music can see it as untrue and they might get a disappointed hearing that some artists are charging too much money for a gig from their perspective.
So while we create, we are giving a lot, we are spending our energy, time, we are putting a lot of effort into it and we do expect something in return, some of us are expecting the financial benefit, emotional satisfaction by watching how the audience is reacting to our work, or we just enjoy in this process, or all the things together, but we do expect something in return.
In order for us to succeed in our path, the most important thing would be that we are honest to ourselves first and realising what is exactly that we want. What is our main goal? As if our goal is to be touring around the world or doing mixing and mastering will have completely different paths.
My goal for example was all of those things together, as I didn’t know I should divide them or see them as separate things, and that’s why I need so much time to succeed.
If we want to become global DJs and tour around the world, I would advise you to work mostly on your entrepreneur skills, which would mean that person who wants to have gigs around the world should have music signed on his name but He does not necessarily need to make that music himself, as there are people that love working in the studio and not enjoying travelling around, and those two types are a perfect match. Ambitious people who have a goal of becoming international DJs, and people who love being in the studio that is not enjoying that much being on the road all the time. As someone who has spent so much time on tours and gigs around the world, I can promise you that that part is super challenging and not easy at all. This is also one of the things I knew while choosing a career. As if I knew how hard and crazy it can be, I would have second thoughts.
Ok, so let’s get back to the previous topic.
The entrepreneur will most probably put a lot of work on social media and create Public relations and promotion on the highest level. Every business is tightly connected to numbers and analytics, and this type will chase numbers of plays, likes, downloads and he will put extreme effort in gaining those numbers, while artists won't care that much about the numbers, as they do understand that number of plays, likes, downloads do not measure the quality of the music, nor their art can be judged by the number of plays or downloads. While the entrepreneurs will be engaged by numbers as most, as they do have a business mindset and they will be deeply in analytics and mouth of all those numbers.
My career was on both of those sides, I did start as a pure artist. My goal was only to make music and make a living from my creations. Before I became good enough t